Googled. The End of the World As We Know It

Author: Ken Auletta
Paperback: 400 pages
ISBN: 978-0753522660
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Few companies have grown so fast and become so influential as Google. In this riveting book Ken Auletta documents the rise of Google from it's humble beginnings to the Internet super-power it is today. Combining interviews with the founders and employees of Google and their competition this book details not just the Google of today but speculates on the Google of tomorrow and how that company could easily be the downfall of existing business such as advertisers, newspapers and traditional media.